Wednesday, December 1, 2010

Three minutes with IMeye yields $60,000 opportunity (It’s all about the domains!)

There are quite a few domain tools out there lately.   Tools that help you find domains to register, or domains to buy at auction, or maybe even to find keyword phrases that have exact match domains available (an increasingly RARE thing, where the keyword phrase is exactly the same as the domain name).  They’re all lovely and perform a service, but…like Keyword Research…the domain component of IMeye is a bit different!Here’s our take on a what a “good” domain is.  Does that domain currently (or in the VERY recent past) actually rank for a some kind of keyword phrase ALREADY ?  If it does…then you can grab a domain that has INSTANT traffic.

Competition levels ?  Don’t care, these domains ALREADY rank!

Exact Match ? Don’t care!

.org. .net, .com, etc. ?  Don’t care

In fact, we don’t care about ANYTHING at all…except…what kind of traffic does this keyword phrase get…the one that this domain already ranks for ?  If it’s a nice chunk of traffic, and it’s something we could monetize with an affiliate offer of some kind…then we want that domain!  Getting it can build an instant profitable little business.

So how does IMeye work with domains ?

It’s VERY simple.  For each keyword phrase (and we have 4.5 million now!), we store the top 10 sites in Google’s organic search for a normal search (we call that a broad search where the user simply enters the keyword phrase into Google…this is how most searches are done by real people) and we store the top 10 sites in Google’s organic search for a phrase match search (this is where you put your keyword phrase in “quotes”).  We store the broad search for obvious reasons…these sites are instant traffic getters.  We store the phrase match, because these sites are poised to be on the first page for broad search.  A few backlinks, and you can likely turn a domain you get that ranks for phrase match into a broad match ranking domain.  These phrase match domains are often cheaper and easier to get, so they’re well worth looking at!

Every single day we look at these 90 MILLION DOMAINS (4.5 million keywords, and we look at 10 broad match and 10 phrase match domains for each..this is approximate, as there is some duplication there) and we see which ones are expiring soon, expired and ready to register again, or up for auction right now.

People are often surprised that these domains actually become available and can really be obtained.  These domains have such incredible value!  The fact is…that many people simply don’t know what they have.  They don’t even realize they’re ranked, or they’re not doing anything with a site and just forget about it, or they need cash so they auction it off without really realizing the true value.  When you’re looking at 90 million domains each day to see if any are available…it’s just a sheer numbers game.  You’re going to find a lot of gems!

So, the way to take advantage of IMeye is to just look for great traffic numbers, and domains that are available for either broad or phrase match (don’t check both of these options as it’s an “AND” and it will only return a domain if it is a broad AND a phrase match…which dramatically lowers your domains to look at.  Just use them separately.).  Then you can click on the domain icon and see what kind of availability that domain has.

Let’s take a look at a real example.  One I found this morning, in about 3 minutes…literally.

I looked for traffic first.  I like to get at least 3000 monthly searches (exact) OR around 15000 monthly searches (phrase).  Try both as you’ll get different domains.  Then, all I look for are domains that are available…so I set Domain Matches to “Include all keywords having” (VERY IMPORTANT) and then select either Domains for Sale (phrase match) OR Domains for Sale (broad match).  Once again, try both and see what you can find!

This morning, I quickly found the search phrase “ebook software”.  It gets over 12,000 monthly exact searches and 33000 phrase match monthly searches, and it seemed like something I could monetize, so…all good on the first step.

Then, I went over to www.semrush.com (free to use) and put the domain in to see where it ranks for keywords (this will not yield as good results for phrase match domains…remember these are more for their potential).  Luckily, not only does that domain rank for the term I saw (confirming IMeye’s snapshot of data), BUT, it ALSO ranks for another (almost the same) term that gets double the traffic (ebooks software)

Domain at semrush Domain at semrush

Next I have to find out how I could get the domain.  I click on the domain icon (the red or green circle with the exclamation point in the Domain Matches column) to get to our Register Compass interface.

IMeye and Register Compass IMeye and Register Compass

It shows me that it’s available at namejet.  I click on the “buy” link and I’m taken over to namejet.

Name Jet Listing Name Jet Listing

From seeing the namejet information, I can see it’s a domain that’s set to be “released” in a couple of days.  So, I have the chance to get it!  I can place a “bid” for a back order.  Back ordering domains is a bit outside the scope of this blog post, but it allows you to quickly snag it before others can see that it’s expired.  Sometimes you’ll see these kinds of availability, other times you’ll be able to simply immediately register a domain, and other times you’ll be able to enter an auction (think eBay!) to buy the domain.  IMeye and Register compass look for all of these opportunities.

Now that I’ve confirmed the domain ranks and will get traffic, AND that I could actually get it for (possibly) under $100 (it’s possible you could click on it and it will show an auction for $5,000 or something! simply move on when that happens!).  Let’s see how I could monetize it.

I do a google search for ebook software and come up with this site:

“http://www.ebookgold.com/”

It’s a software product that has an affiliate program.  There you go..that’s what I’ll sell!  :-)

I can obtain that domain and build an affiliate site to promote and send traffic to ebookgold.

An opportunity like this could be worth a LOT.  It’s very reasonable to assume that simply getting this domain could result in 100-500 visitors per day who are VERY interested in ebook software.  This could mean 1-5 sales per day…easily.  At a $33 commission per sale, this opportunity could be worth $12,000 to $60,000 per year.

3 minutes with IMeye, and then a day to put up a really nice affiliate site…to build a business like that??  Oh, and there’s plenty more where that came from AND the domains that are available change EVERY SINGLE DAY.

This is why I laugh when people say IMeye is too expensive, frankly…it’s because they can’t see this.  You just get ONE of these kinds of opportunities per year (and this took me 3 minutes…let’s not forget!) and you can get a 600% (and that’s at the 1 sale per day mark!) return on the YEARLY expense of IMeye :-)

Please…use it…let these opportunities just fall right into your lap!

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SERPs Data Refresh in Progress!

Just to let you know that we’re running a complete data refresh on all the Google SERPs results in IMeye.

So if you happen to receive an error popup when selecting “Google Search Results” from the right click menu, don’t worry, the data will be back very soon…

As you can imagine we have a lot of data to process (close to 50 million domains!) though we would expect the whole process to be completed within the next 24 hours.

Thank you so much for your patience!

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Tuesday, November 30, 2010

SEO DEAD? - another take on Instant Search

I’ve been devouring all the articles and such that are coming out about Google’s instant search.  This guy totally gets it.

It’s the best article I’ve seen and shows how this is likely GOOD for us (marketers)

Check it out here

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IMeye Domain Functionality Now 300% More Betterer

Bad grammar not withstanding…our partner Register Compass really came through for us and has given us a huge increase in the number of domains we’re tracking each day.

At any given moment in time, IMeye now has 13,000 domains that are expiring, expired or up for auction.  All of these domains already rank on the first page of Google. These domains change every single day!

I’m not sure how it ever gets any easier than this.

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Does Having the Keyword Phrase in the Domain Really Matter? - Not so much

There has been much written over the years about the importance of having the keyword phrase that you’re optimizing for in the domain name.  So for example, if you’re optimizing and want to show up in the search listings for “red widgets”, then the following domains would help you to do that:

best-red-widgets.com

red-widgets-forsale.com

redwidgets-bestones.com

And…if you could get the exact match domain (www.redwidgets.com), meaning the domain name is exactly the keyword phrase you’re optimizing for with no dashes or any other words etc…all the better!  That would REALLY help.

Our real world experience though, has shown this to not be true.  In our tests, domains with the keyword phrase in them and even the exact match domains (except for one circumstance) did not perform better for us than ones that we optimized for keywords that were not included in the domain name.

We wanted to see if analyzing some pretty massive amounts of data would support our observations.  We looked at over 5 million keywords from our IMeye database, and we looked at the top 10 domains in the search engine listings for each.  Here’s what we found:

only 5% of the keywords had a domain in the top 10 with the keyword phrase in itonly 5% of the keywords had a domain in the top 10 that was an exact match

Conclusions?  keyword in the domain is not really all that important, as 95% of the time, they don’t even make it into the top 10.  In addition, exact match domains don’t appear to be any “stronger” than simply having the keyword phrase in the domain name.

There is one circumstance that makes it clear in our tests that exact match domains do make a large difference.  We’ve found that with VERY VERY low competition, an exact match domain can rank very quickly.  We’re working on some studies to show that with this data right now.

But, it’s pretty clear to us…that having the keyword phrase in the domain name is really just not that important to SEO efforts.  I’m guessing…it’s all about those backlinks !

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Important IMeye Information

Quite a wild month or two here at the IMeye labs.  There has been much going on that we needed to address to make sure that IMeye remains the absolute best tool for keyword research and domain acquisition.

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Google completely changes their search estimates
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For the first time in a LONG while, Google has completely changed their search estimates for keywords.  This is likely annoying news in the short term, but excellent news in the “medium term”.  Since IMeye is a snapshot in time of keyword data, the absolute search volume #’s from Google have been out of sync with Imeye.  Now, it still means that you’re able to find high volume keywords and low competition etc…but, matching it up exactly to Google has been a problem.  Of course, we’ve been working on this and had to make some big changes to our infrastructure to support the new way that Google is providing data.  That’s the annoying “short term” news.

Here’s the GREAT “medium term” news :-)  All our coding is done, and as of right this second…about 45% of the keywords have been updated (big job when looking at 6 million!), and the database will be completely refreshed by the end of the month (that refresh starts tomorrow, the 45% will start to show up then).  In addition, we feel that these numbers are even more accurate…AND our new infrastructure is much faster in keeping the keywords updated.

So…VERY shortly…you’ll have more accurate data..and faster.  All good!

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Enhancements for IMeye
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We have a HUGE investment in IMeye.  We spend a lot of resources to make sure it’s got great and, more importantly, usable data.  We’re focused on three things.

1.  Making sure the data is as timely and accurate as possible.

2.  Providing you with the best and quickest way to evaluate opportunities for SEO and PPC

3.  Provide you with the best and quickest way to obtain as many domains as possible that already rank and can bring you instant traffic.

I addressed concern 1 above…let’s talk about 2 and 3.

We’ve been doing TONS of research on SEO competition analysis and the typical results we get.  We’ve been doing a LOT of new SEO projects this past year because of some expansion our company has been doing in ecommerce and other areas.  As a result, we have some very “real world” data to share and use when evaluating how easy or hard it is to compete on given keyword phrases.

We want to move away from the more “50,000 foot” level competition analysis of looking at phrase match competition and in title and in anchor etc. and move towards a DETAILED evaluation of the top 10 websites and their strengths when looking at whether you can compete on a given search term or not.

Here’s our EXCITING commitment. By the end of next month, EVERY single keyword phrase will have a score that will tell you how easy or hard it is to compete.  This is the final missing piece of the puzzle for IMeye and will allow you to find many more keyword phrases to use for your projects instead of relying on the more conservative approach of only looking at those higher level metrics.  I’ll also be doing brand new video tutorials once the changes are implemented.

The bottom line ?  IMeye will allow you to know that you can compete on a much broader range of keywords…much more quickly.  That is an amazing advantage you will have over everyone else.

As for point #3, we already have the absolute BEST tool out there to find domains that already rank and to get them at auction (or just pick them up after expiring) to obtain INSTANT traffic.  It really works…and is tons of fun.  However, currently, a domain has to rank for a keyword that we’re tracking in our database to show up.  Now, we track a LOT (we look at 120 MILLION domains per day to see if they’re available)…but not ALL.  So, we want to make a huge change that will enable IMeye to become a domain finding MACHINE.

The idea, is to be able to identify ANY domain that’s up for auction or has just expired etc. AND that ranks for a search term with a lot of volume.  That’s our goal…to do the same thing we’ve been doing, but not have to be tracking that keyword in our database.

A bit tougher on our end…BUT…what an amazing tool we’re all going to have.  It’s something we’ll be using every single day once we have complete and total control of the Internet like that!  :-)

This exciting update is our next focus.  As soon as we get our scoring implemented…we’ll be moving over to finish the domain update.

Buckle up…IMeye is going to have an absolutely incredible next couple of months.

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IMeye Customers Now Get Even More Value!

First off, we’ve been thrilled by the response from IMeye customers.  It’s gratifying to work so hard on something for so long and see folks really getting great benefit from it.  One of the things that’s shocked us, really…is how many relatively new marketers have joined us.  We really thought that IMeye would appeal mostly to the more experienced Internet marketer who could make the most out of the opportunities presented.  Don’t get me wrong!  We’re thrilled to have these people, but we are worried they’re not prepared to take full advantage of IMeye.  So, to help with that, we are announcing that IMMEDIATELY, all IMeye customers will get access to our beginner’s product called Mining Money Online at absolutely no cost.

This product should level the playing field and give everyone the background in Internet marketing to take full advantage of all IMeye opportunities

You may access Mining Money Online here with your same IMeye username and password :

==>  http://www.miningmoneyonline.com/download

In addition, to further help everyone make the most from IMeye, I will be doing a series of VERY detailed examples of how we use IMeye, and posting these once a week.  The first one will coincide with a small enhancement to IMeye later in this week.  We’ll be adding a “What’s New” tab to make sure you’re always kept up to date.  Each time I post an example, it will be broadcast here!

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